Web Survey Bibliography
This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same company is discussed in detail, in addition to a case study where the same questions were run simultaneously on this existing community and research panel. A suggested framework for companies considering these alternatives has also been provided.
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Web survey bibliography - Pearson, C. (5)
- Device Diversity: Understanding the complexity of varied devices for taking surveys – Case study...; 2012; Pearson, C., Backlund, K., Veling, L., Tsvelik, M., Jehoel, S.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives; 2009; Pearson, C., Shapero, D., Umeh, K., Boen, D.
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- Using Technology to Improve Data Quality; 2007; Cunningham, J., Pearson, C., Parkhurst, D.